Luiz Kim

Product design leader in iGaming, London. I turn design from a delivery function into a measurable business one.

Luiz Kim

What design changed

2.2× handoffs per designer per week, 0.8 to 1.8, same team of four 56% faster design tasks on one design system for more than 40 brands, zeroheight Award for collaboration 43% faster development delivery on the same system (Jira hours)

Curving glass and steel lattice roof, black and white

QuintAce: asked for speed, delivered it with AI

The brief was faster design, same headcount. Handoffs per designer more than doubled, a 5-hour Figma rebuild became one click, and the time freed started the first research practice. Read the case study

A5 Labs · Design Director · 2026 · Team of four

One design system for 40 brands

One system, 40+ brands, run as a product with ownership by market. Read the case study

Entain · VP of Design, Emerging Markets · 2023 to 2026

Poker UX research, built from zero

A small team inside Gaming went from zero testing to out-researching Sports, Casino and Core. Read the case study

Entain · Product Design Manager · Poker · 2021 to 2023

Luiz Kim

Design Director

prev. Entain

Product design leader in London: design systems, research, DesignOps, AI-augmented workflows. Teams of 4 to 13, across direct reports, matrixed ambassadors and seconded designers. I partner with CTOs and Heads of Product on roadmap, spec and funding.