Luiz Kim

Product design leader in iGaming, London. I turn design from a delivery function into a measurable business one.

Luiz Kim

What design changed

77% of AI-tooling commits came from designers who had no repo access eight months earlier 56% faster design tasks on one design system for more than 40 brands, zeroheight Award for collaboration 43% faster development delivery on the same system (Jira hours)

Curving glass and steel lattice roof, black and white

From chat tools to a production pipeline

Engineers had coding agents; designers had chat tools. Eight months later, designers had written 77% of the AI tooling and shipped from prototypes. Read the case study

A5 Labs · Design Director · 2026 · Poker

One design system for 40 brands

One system, 40+ brands, run as a product with ownership by market. Read the case study

Entain · Product Design Manager · 2023 to 2026

Research built from zero

Poker ran on assumptions. Personas from real players, a standing focus group, and stakeholders watching live sessions. Read the case study

Entain · Product Design Manager · Poker · 2021 to 2023

Luiz Kim

Design Director

prev. Entain

Product design leader in London: design systems, research, DesignOps, AI-augmented workflows. Teams of 4 to 13, across direct reports, matrixed ambassadors and seconded designers. I partner with CTOs and Heads of Product on roadmap, spec and funding.