Luiz Kim

Product design leader in iGaming, London. I turn design from a delivery function into a measurable business one.

Luiz Kim

What design changed

2.2× handoffs per designer per week, 0.8 to 1.8, same team of four 56% faster design tasks on one design system for more than 40 brands, zeroheight Award for collaboration 43% faster development delivery on the same system (Jira hours)

Curving glass and steel lattice roof, black and white

Designers ask

You hand off straight from AI?

Press, hold and shake the ball

The ball says

Designers ask whether you can hand off straight from AI. Yes: five tickets were built straight from the prototype. The 3D ball needs WebGL, which this browser doesn't offer.

QuintAce: asked for speed, delivered it with AI

The brief was faster design, same headcount. Handoffs per designer more than doubled, a 5-hour Figma rebuild became one click, and the time freed started the first research practice. Read the case study

A5 Labs · Design Director · 2026 · Team of four

Drag the glass or hold the pad, then drop.

Toggle

Pill

Checkbox

Radio

Button

Text input

A claw machine full of the system's foundational components: toggle, pill, checkbox, radio, button and text input. The 3D machine needs WebGL, which this browser doesn't offer.

One design system for 40 brands

One system, 40+ brands, run as a product with ownership by market. Read the case study

Entain · VP of Design, Emerging Markets · 2023 to 2026

Face down.

No user testing. No personas. Decisions ran on assumptions.

Peek.

I sat product in live sessions with real players.

Pocket aces.

Most research of any product team in the company.

Two cards face down on the felt. The 3D peek needs WebGL, which this browser doesn't offer.

Poker UX research, built from zero

A small team inside Gaming went from zero testing to out-researching Sports, Casino and Core. Read the case study

Entain · Product Design Manager · Poker · 2021 to 2023

Luiz Kim

Design Director

prev. Entain

Product design leader in London: design systems, research, DesignOps, AI-augmented workflows. Teams of 4 to 13, across direct reports, matrixed ambassadors and seconded designers. I partner with CTOs and Heads of Product on roadmap, spec and funding.